HERO IMAGE — GROUP TEAM PHOTO
Multi-Channel Retail Operator

We move inventory. We protect brands.

SOV Retail Group is a multi-channel retail operator moving 7-figure annual volume across home improvement, tools, hardware, outdoor patio, and water treatment categories. We buy structured, sell disciplined, and operate the way serious suppliers expect.

Multi-Channel
Retail Operator
7-Figure
Annual Sales Volume
45–60 Day
Inventory Turn Cycles
20,000+
Units Moved Annually
Established
Supplier Relationships
01

Multi-Channel Retail Operations

Professional buying, receiving, and fulfillment infrastructure built for volume supplier partners.

02

Structured Buyer

Forecasted POs, forward visibility, and the buying discipline that makes supplier planning straightforward.

03

45–60 Day Turn Cycles

Short turn cycles, tight sell-through, and replenishment cadence that keeps supplier relationships healthy.

04

Long-Term Supplier Alignment

Protected pricing, protected positioning, and a partnerships team that operates the way serious brands expect.

Our Company

A retail operator built around focus, discipline, and supplier trust.

SOV Retail Group operates as a multi-channel retail partner for manufacturers, brands, and distributor groups. We manage category lines across a focused niche — home improvement, tools, hardware, outdoor patio, and water treatment — with the operational depth most retailers spread too thin to execute.

We move 20,000+ units annually inside disciplined 45–60 day turn cycles, backed by established supplier relationships and a partnerships team that treats every account the way a top-tier buyer should. We don't chase opportunities. We build durable retail partnerships inside categories where our buying and logistics create measurable value.

The suppliers we work with measure us by the same standard they measure their best accounts: clean POs, predictable cadence, protected pricing, and a team that shows up the way a 7-figure operator is expected to.

ABOUT IMAGE — TEAM / OFFICE PHOTO
Category Focus

A focused niche. Ten category lines.

Every category we operate sits inside one connected supply ecosystem — home improvement, tools, hardware, outdoor patio, and water treatment. This focus lets us specialize our buying, logistics, and merchandising where most retailers dilute.

Eight primary category lines. Two niche extensions.
Primary · 01

Power Tools

Cordless, corded, and professional-grade power tool inventory for trade and DIY retail channels.

Core supplier category.
Primary · 02

Hand Tools

Broad hand tool lines including measuring, cutting, driving, and specialty trade categories.

High repeat velocity.
Primary · 03

Safety Equipment

PPE, jobsite safety, eye and hearing protection, and certified workplace gear.

Consistent sell-through.
Primary · 04

Hardware Accessories

Fasteners, fittings, connectors, and the high-SKU hardware categories that anchor home and trade use.

Operational strength.
Primary · 05

Jobsite Essentials

Consumables, site supply, tapes, adhesives, sealants, and the daily-use products trade buyers restock.

Repeat-purchase category.
Primary · 06

Storage & Organization

Tool boxes, garage storage, shelving systems, and organization hardware for trade and homeowner channels.

Strong unit economics.
Primary · 07

Maintenance Supplies

Cleaning chemicals, lubricants, abrasives, and the MRO-adjacent lines that keep facilities running.

Steady institutional demand.
Primary · 08

Home Repair Products

Plumbing, electrical, weatherproofing, and the home repair lines that connect our trade categories to homeowner retail.

Bridge category to retail.
Extension · 09

Outdoor Patio

Outdoor furniture, patio heating, shade solutions, and seasonal outdoor living — aligned with our home improvement channel expertise.

Seasonal volume extension.
Extension · 10

Water Treatment

Filtration, softening systems, replacement cartridges, and water quality products — a natural extension of our home improvement infrastructure.

Recurring-revenue category.
Operating Model

How we run our retail operation.

Structured, multi-channel, and category-led. Our operating model is built to create consistency for our supplier partners — in buying, in inventory movement, and in channel execution.

01

Multi-Channel Retail Execution

We operate across professional retail channels with defined placement strategy and disciplined pricing governance on every SKU we manage.

02

Category-Led Buying Strategy

Our buyers specialize by category. That depth lets us forecast more accurately, negotiate cleanly, and maintain the assortment integrity suppliers expect.

03

Inventory Flow Management

45–60 day turn cycles and forecasted replenishment keep our supplier relationships healthy and our channel positioning stable.

04

Controlled Product Expansion

We expand categories only where our operating discipline can support them. No category we launch is a test — it's a commitment.

05

Supplier-Focused Operations

Our partnerships team operates on supplier timelines. Clean communication, protected data, and the professionalism serious brands require.

06

Responsible Channel Placement

Every product is placed where it fits its positioning. We respect MAP, brand tier, and the long-term channel strategy behind every line we move.

Leadership Presence

Hands-on leadership. Operational focus.

We are a hands-on leadership team focused on execution, relationships, and scalable distribution systems.

Our leadership group is involved in every major supplier decision — from category selection, to buying cadence, to the way a brand is represented across our channels. That presence is what keeps our operation consistent and our supplier relationships durable.

LEADERSHIP GROUP IMAGE
Leadership

The operators behind the operation.

A senior team with deep category expertise, structured buying discipline, and the partnerships experience our supplier relationships require.

DANIEL MARTIN — PORTRAIT IMAGE
Daniel Martin
Director of Distribution Operations

Oversees buying, inventory flow, and multi-channel execution. Responsible for the 45–60 day turn cycles and the structured cadence suppliers depend on.

AARON MARTIN — PORTRAIT IMAGE
Aaron Martin
Founder & Principal

Leads strategy, category direction, and long-term supplier relationships. Builds the operating discipline that defines how SOV Retail Group shows up inside every partnership.

CARLOS — PORTRAIT IMAGE
Carlos Luna
Head of Brand Partnerships

Leads new supplier acquisition and manages ongoing brand relationships. Protects positioning, MAP compliance, and the channel standards our partners require.

SUPPORTING BUSINESS IMAGE
Built by Operators, Not Just Sellers

We operate. We don't market.

We are not a marketing-driven company. We are operators with real experience in inventory, logistics, and multi-channel execution.

That means every decision we make is tied to an operational reality — buying cadence, turn cycles, fulfillment capacity, supplier risk. Suppliers who work with us notice quickly that we are not selling them a story. We are running a retail operation, and we want their brand inside it.

Why Partner With Us

Built for suppliers who measure performance in retention, not transactions.

We work with brands, manufacturers, and distributors who evaluate a retail partner by how they operate — not just how much volume they move.

7-Figure Annual Sales Volume

A structured retail buyer with the volume capacity serious brands need — operated with discipline, not speculation.

45–60 Day Turn Cycles

Tight inventory movement keeps supplier relationships healthy, sell-through clean, and forecasts accurate.

MAP-Compliant Channel Discipline

Pricing floors and tier alignment are non-negotiable. Your brand arrives in the market the way you built it to.

Predictable Buying Cadence

Forecasted POs, forward visibility, and replenishment rhythms your planning team can actually work with.

Category Specialization

Buyers who understand your category, your competition, and your positioning — not generalists placing speculative orders.

Long-Term Supplier Retention

Our model runs on renewing supplier relationships. We aren't a volume hunter — we're an account a brand keeps.

Our Standards

The principles that shape every partnership we take on.

Our standards are the reason suppliers stay with us. They define how we buy, how we merchandise, and how we show up inside a retail partnership.

01

Responsible Growth

Every category we take on is matched to our operational capacity. We grow at the speed our discipline allows, not faster.

02

Channel Discipline

We operate inside clear channel rules. MAP, pricing floors, and tier alignment are non-negotiable inside every supplier relationship.

03

Respect for Supplier Positioning

We represent every brand the way the brand intended. Our team protects positioning, packaging, and presentation across every channel.

04

Inventory Consistency

Forecasted buying, stable sell-through, and 45–60 day turn cycles. Our inventory flow is designed around supplier predictability.

05

Professional Representation

We show up the way a serious buyer is expected to. Clear communication, professional operations, and a team that respects supplier time.

Partner With Us

Serious partners get serious results.

If you represent a brand, manufacturer, or distributor inside our category focus, we'd like to talk.

Distributors Brands Manufacturers Supplier Partners
Start a Supplier Conversation →
What We're Looking For

The partnerships we prioritize.

We evaluate every supplier opportunity against a clear set of criteria. These are the partners our operating model is built to serve.

Established Brands With Retail Demand

Brands with existing pull, proven sell-through, and positioning we can protect across our channels.

Distributors With Consistent Inventory Flow

Partners with depth, reliable availability, and the operational rhythm our turn cycles depend on.

MAP-Compliant Products Preferred

Lines with enforced pricing structure, protected tiers, and defined channel rules we can uphold cleanly.

Aligned With Tools & Home Improvement

Categories that fit our core niche — hardware, tools, jobsite, outdoor patio, water treatment, and home repair.

Long-Term Partnership Mindset

Suppliers who measure a retail partner by retention, consistency, and professionalism — not just opening PO size.

Contact

Start a Supplier Conversation

Tell us about your brand, your category positioning, and what a partnership would look like. Our partnerships team reviews every qualified inquiry.

Supplier Partnerships

partnerships@sovretailgroup.com

General Inquiries

info@sovretailgroup.com

Category Focus

Home Improvement · Tools · Hardware · Outdoor Patio · Water Treatment

Response Time

Qualified supplier inquiries receive a response within 2–3 business days.

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